Buying & Selling Real Estate
Market News & Data
General Info
Real Estate Strategies
![](http://bpimg.biggerpockets.com/assets/forums/sponsors/hospitable-deef083b895516ce26951b0ca48cf8f170861d742d4a4cb6cf5d19396b5eaac6.png)
Landlording & Rental Properties
Real Estate Professionals
Financial, Tax, & Legal
![](http://bpimg.biggerpockets.com/assets/forums/sponsors/equity_trust-2bcce80d03411a9e99a3cbcf4201c034562e18a3fc6eecd3fd22ecd5350c3aa5.avif)
![](http://bpimg.biggerpockets.com/assets/forums/sponsors/equity_1031_exchange-96bbcda3f8ad2d724c0ac759709c7e295979badd52e428240d6eaad5c8eff385.avif)
Real Estate Classifieds
Reviews & Feedback
Updated over 9 years ago on . Most recent reply
Millionaire RE Investor - Discount you Require
After reading the Millionaire Real Estate Investor by Gary Keller, the one concept which I had not previously considered is "the discount you require" as one of the key factors in your buying criteria.
I would appreciate other opinions on this concept of how to come up with a viable strategy applying the discount rate you require when making offers. I'm not sure how realistic it is to say you expect a 20% discount. However, in my mind, if you could achieve a 20% discount on every buy, it would almost be guaranteed success.
My current approach to buying multi-families is that I run my numbers and once I am satisfied with the ROI/cash on cash metrics and that becomes my purchase price target. Should I be taking that calculation and reducing it by a discount rate??
Most Popular Reply
![Steve Olafson's profile image](https://bpimg.biggerpockets.com/no_overlay/uploads/social_user/user_avatar/191210/1621432152-avatar-steve_o.jpg?twic=v1/output=image/cover=128x128&v=2)
I don't require any discount. The numbers on multi family speak for themselves. I look at how much it will be worth when the project is completed.
In all reality, I have probably overpaid on some. That does not matter though. Some of the largest returns have been on zero cap purchases.