based on demographics

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how do i know who to target for my mailing campaign?

not sure if i should do people who have liens, probate, divorce, or absentee owners.

first time i tried absentee owners, i screwed it up. not sure if i should try again or not with a new list. i feel like these days everyone plus their grandma is doing it, and landlords must be getting hammered with mail.

not sure who to target.  id rather not learn what works and what doesnt through trial and error.