first direct mail marketing campaign... first angry homeowner

[Paul S.]

So we just sent out our first direct mail pieces in a very small quantity. The first call back we got was from an interested seller but the situation wasn't right. The second was from a very angry homeowner who said she dropped off our letter with the police and now we are under investigation.

We knew this would happen but it still feels weird when you KNOW you are running a clean business but others can be so irate over your actions. Just curious how many others have had such experiences and how you managed those types of calls?