How do agents market upcoming open houses for their properties?

[James McGovern]

How do agents market upcoming open houses for their properties other than posting to Instagram and setting the open house times on the MLS?

[Jacob Kocent]

I'm not sure about other markets/states/cities etc., but here in Pittsburgh, PA I see a ton of listings marketed on Facebook. I know it is similar to Instagram but there are so many real estate groups on Facebook that have (tens of) thousands of agents/investors/home buyers and once you join, you can market the property in general but also market the open house. Hope this helps!

[James McGovern]

Quote from @Jacob Kocent:

I'm not sure about other markets/states/cities etc., but here in Pittsburgh, PA I see a ton of listings marketed on Facebook. I know it is similar to Instagram but there are so many real estate groups on Facebook that have (tens of) thousands of agents/investors/home buyers and once you join, you can market the property in general but also market the open house. Hope this helps!

So, agents do not use anything more sophisticated than posting to social media?

[Caleb Brown]

Social Media is king. You can boost posts to bring more eyes, hard to beat having thousands of eyes by doing a post and boosting it. Other than social doing signs are an easy way to attract.  You can cold call or door knock the neighbors. You can do mass emails to other agents so they can bring their buyers during that time.

[Russell Brazil]

Quote from @James McGovern:

Quote from @Jacob Kocent:

I'm not sure about other markets/states/cities etc., but here in Pittsburgh, PA I see a ton of listings marketed on Facebook. I know it is similar to Instagram but there are so many real estate groups on Facebook that have (tens of) thousands of agents/investors/home buyers and once you join, you can market the property in general but also market the open house. Hope this helps!

So, agents do not use anything more sophisticated than posting to social media?

I can post on my social media and drive 50-60 additional people through one of my open houses. I don't know a lot of people who can do that.

[James McGovern]

 So if an agent is not strong in using social media, are there services they can outsource this task to?

[Caleb Brown]

Quote from @James McGovern:

 So if an agent is not strong in using social media, are there services they can outsource this task to?

There is content managers but they are often expensive. You can find a VA or a younger person to pay. Social media is simple to post on though. Takes little time. Just need consistency

[Lynn McGeein]

@James McGovern I use specific sign riders stating Open This Saturday 1-3PM and directional signs if allowed in area. Neighbors can then let friends, family etc know about it even if they don’t usually look where mls distributes the info. Motivated buyers driving the area usually see the open sign and try to get in before the Open.