What to say (or not) as an agent to close deals

[Spence Kal]

Hello everyone, so I've been thinking about this question for a while. What are some words or phrases that you've found real estate agents should use or not use when dealing with clients that help close deals?

For a little back story on my thoughts and some examples:

Copy writers are word artists, and have certain words that definitely trigger a better response. Similar to Chris Voss' style of negotiation. I was thinking of this after hearing a podcast where an agent advised to never say "Said" as in "that's why I said this", and instead use "recommended" because its less aggressive and doesn't put you In a position of "I told you so" with clients. Also after speaking with another agent they recommended "a lot of people find it helpful if..." which creates trust and social proof in peoples minds, so they're more willing to go along with it.Thirdly, its a huge reason why people write scripts for cold calling etc, and Keller Williams was big on pointing out how they refined their scripts to where they were increasing conversions dramatically.

All of this got me wondering, what are some persuasive words or phrases that you've learned to say or not to say that create trust, close more deals, or build better relationships with clients when you first meet? What are some things you've said that definitely turned off buyers or sellers?