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Updated about 2 years ago on . Most recent reply
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- BiggerPockets Publishing Operations Manager
- Denver, CO
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Agents, what's your #1 tip? (Plus, NEW BOOK!)
SOLD: Every Real Estate Agent’s Guide to Building a Profitable Business is available now!
SOLD provides a much-needed look at how successful real estate agents build their business, close deals, and generate commissions. In this book, best-selling author and expert real estate agent @David Greene shares everything he wishes someone had shared with him—including the exact processes he used to become rookie of the year and top agent in his office.
Whether you’re a newcomer to the real estate world or a seasoned agent that never got mentorship, this is the book you've been waiting for. Learn from the best, refine your business, and become a top-producing real estate agent in record time. You can get the book, along with some stellar bonus content, on the BiggerPockets Bookstore!
In the spirit of helping new agents be the best they can be, we want to know: Agents, if you could travel back in time, what’s the ONE tip you would give to yourself when you were first starting out?
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- Real Estate Broker
- Cody, WY
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Instead of marketing to a bunch of strangers, strengthen existing relationships and then (eventually) ask them for referrals. They already know, like, and trust you so it's easier to get referrals through them than it is to build new relationships in hopes of finding a buyer/seller.
Make a list of 50 people you think like you enough to refer business to you. Talk to them at least once a month. On the third month, talk to them like you always do but include a request for referrals. Repeat every month.
If done properly, most of them should offer you at least one referral which will result in plenty of business. For those that don't, remove them from the list at the end of the year and replace them with new names. Rinse and repeat.
- Nathan Gesner
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