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Updated almost 4 years ago, 12/20/2020
New real estate agents: Your actions for closings
I recently started as an agent in SC after a move, therefore lacking a sphere of influence, friends or family to work for and gain experience.
Going off of the 80/20 principle there must be key tasks that have improved your client base and exposure. What would you say the best steps are for new agents without connections to get to their first closings?
- Real Estate Broker
- Cody, WY
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Originally posted by @Jacob Glodde:
I recently started as an agent in SC after a move, therefore lacking a sphere of influence, friends or family to work for and gain experience.
Going off of the 80/20 principle there must be key tasks that have improved your client base and exposure. What would you say the best steps are for new agents without connections to get to their first closings?
Pick one method of farming and work it like your life depended on it. Don't think you can just sign up as a Zillow agent or work for the right Brokerage with a good name. You have to get out and hustle.
I read a story almost ten years ago about a guy that retired in California and moved to a large city in Texas where he had no family, no friends, no ties at all. He got his license and within one year he was one of the top agents. How? He picked a section of the market he really believed in (good schools, newer homes, low crime, etc.), learned everything about it that he could, and then he marketed himself heavily. I believe he sent four direct mail ads the first month, then once a month after that. He also went door knocking. Drove through the neighborhood with signs on his car. Stopped and chatted with people raking their lawn. Volunteered for events. Attended sports. Hung out at the park. Put flyers at the market and other public bulletin boards. He totally immersed himself in the community and I believe it took him six months to be the #1 sales agent in a community of about 6,000 homes.
There's no magic formula. You need "top of mind awareness" which means you have to be in people's faces constantly so that they'll remember you when the time comes to buy or sell.
- Nathan Gesner
@Nathan G immersion and knowledge to follow it up. Thanks for your input Nathan!
@Jacob Glodde - I am in the same boat. Recently moved to the Myrtle Beach area due to my wife getting a good gig out here. Told me to figure it out, so here we are.
Similar to the post above - I am trying to narrow down a subdivision and area and start "farming". Door hangers, walking my dog through the neighbourhoods, joining local boards/chambers, attending any networking event I can on the Meet Up app, joined a couple of different gyms, just trying to get out there as much as possible. I know lots of "gurus" encourage new agents to chase FSBOs and expired listings - but our market these are selling so quickly there are very few to chase. I am preparing for 6-9 months with no closings but hoping that is not the case!
@Alexander Knowles you’re getting out there and meeting people. I would expect with consistency and persistence it will lead to success. I have to take your example and apply it. I wish you all the best and success Alexander!