New real estate agents: Your actions for closings

[Jacob Glodde]

I recently started as an agent in SC after a move, therefore lacking a sphere of influence, friends or family to work for and gain experience.

Going off of the 80/20 principle there must be key tasks that have improved your client base and exposure. What would you say the best steps are for new agents without connections to get to their first closings?

[Nathan Gesner]

Originally posted by @Jacob Glodde:

I recently started as an agent in SC after a move, therefore lacking a sphere of influence, friends or family to work for and gain experience.

Going off of the 80/20 principle there must be key tasks that have improved your client base and exposure. What would you say the best steps are for new agents without connections to get to their first closings?

Pick one method of farming and work it like your life depended on it. Don't think you can just sign up as a Zillow agent or work for the right Brokerage with a good name. You have to get out and hustle.

I read a story almost ten years ago about a guy that retired in California and moved to a large city in Texas where he had no family, no friends, no ties at all. He got his license and within one year he was one of the top agents. How? He picked a section of the market he really believed in (good schools, newer homes, low crime, etc.), learned everything about it that he could, and then he marketed himself heavily. I believe he sent four direct mail ads the first month, then once a month after that. He also went door knocking. Drove through the neighborhood with signs on his car. Stopped and chatted with people raking their lawn. Volunteered for events. Attended sports. Hung out at the park. Put flyers at the market and other public bulletin boards. He totally immersed himself in the community and I believe it took him six months to be the #1 sales agent in a community of about 6,000 homes.

There's no magic formula. You need "top of mind awareness" which means you have to be in people's faces constantly so that they'll remember you when the time comes to buy or sell.