What good is content marketing?

[Spence Kal]

What’s up everybody, I’m really curious to know if any realtors or investors use content marketing to bring in deals? By content marketing I mean things like blogs, videos, podcasts, or forms of social media created to bring some kind of value to your consumers. I only know of a few realtors who do this and it seems like 90% don’t, and neither do investors. Is it because it doesn’t work? Is it not worth the time, or is it just something you’ve never done before? I follow a lot of Gary Vee and I know some people have had great success with content marketing so why are so few doing it? What are your thoughts?