How do you address disclosure in your (non-brokerage) Yellow Letters ?

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I've mentioned here on BP that this is the only downside I've seen to having my license. That said, I don't think it's been a huge issue, and it may even be working in our favor. While we don't do the short "I want to buy your house...call me!" yellow letters anymore, the longer "I'm a real estate agent but don't want to list your house...I want to buy it!" letters seem to do just as well. Spin it into a positive...the fact that you're licensed gives you credibility in the eyes of many unsophisticated homeowners...

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Bill in California it's impossible to have agency with yourself. And I always hire a broker to sell.

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The only reason I don't disclose that I'm a California Broker is that I am not for hire and I don't enter agency as a broker ever. I do disclose on my agreement to purchase as I think it's an ethical issue not doing so although I'm still not required to. And without a doubt the non agent letter out performs. I tell all customers to disclose if they have the intent to push a listing if they can't buy. Not doing so seems creepy and wrong.

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My Board challenged me on whether or not it was a requirement to disclose on first contact direct mail. Their final ruling, after a tribunal hearing, was as long as the mail piece was not soliciting for compensation or expectation of agency relationship no disclosure is required on first contact direct mail.

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Michael-- I am currently using your yellow letter campaign. I am an lic.salesperson in nyc. I didn't have a virtual address for the return label and used my brokerage office. Within the letter I was instructed to use ( I thought I should disclose) a p.s. with my lic #. Well today an angry seller physically came into the office to instruct me to take them off of my mailing list. Since they showed my broker the "letter" my broker instructed me that I was breaking DOS rules and company rules since the brokerage info was NOT within the body of the letter AND wanted to know "how " I am buying property "all cash" etc etc. What the hell did I go wrong? Should I have not put my lic# and disclosed? should have NOT listed the return address of my broker down, since I would not be "listing" deals??? Any direction since you are an investor and a brokerage. I now have an LLC and virtual office address for the "investor side" of my RE business and I am an active salesperson. I am trying to be an wholesaler. I have built up my buyer list quickly with no headaches presenting myself w/ my LLC. The sellers have called me a "disgrace" since they now I have a lic. and has my office info. One person googled me and sent me an email via my salesperson email. Any direction you can point me (I know you are busy) will help. Out of all the million post on this topic you are the only one that made sense to me. HELP. Many Thanks --Give Norma "hello' from me ( she is awesome)

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Michael-- I am currently using your yellow letter campaign. I am an lic.salesperson in nyc. I didn't have a virtual address for the return label and used my brokerage office. Within the letter I was instructed to use ( I thought I should disclose) a p.s. with my lic #. Well today an angry seller physically came into the office to instruct me to take them off of my mailing list. Since they showed my broker the "letter" my broker instructed me that I was breaking DOS rules and company rules since the brokerage info was NOT within the body of the letter AND wanted to know "how " I am buying property "all cash" etc etc. What the hell did I go wrong? Should I have not put my lic# and disclosed? should have NOT listed the return address of my broker down, since I would not be "listing" deals??? Any direction since you are an investor and a brokerage. I now have an LLC and virtual office address for the "investor side" of my RE business and I am an active salesperson. I am trying to be an wholesaler. I have built up my buyer list quickly with no headaches presenting myself w/ my LLC. The sellers have called me a "disgrace" since they now I have a lic. and has my office info. One person googled me and sent me an email via my salesperson email. Any direction you can point me (I know you are busy) will help. Out of all the million post on this topic you are the only one that made sense to me. HELP. Many Thanks --Give Norma "hello' from me ( she is awesome)

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Max Williams Awesome, I'd really be interested to see how it goes for you. Keep us posted please!

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Thanks guys for the good feedback on this topic. @Frank G. My first small campaign of 250 Yellow Letters will hit mailboxes tomorrow and we will see what type of response it brings. I like many of the posters, think that it could work both ways. Since my leads are all 55 years or better, I will stress to them that I am a licensed professional in the business and don't want to take advantage of anyone and am not running a scam. I read another thread where the Sheriff investigated a Yellow Letter complaint. I guess it was a slow crime day.

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That's kinda strange, if you don't hang your license with another broker, as a broker/agent, if you hold it yourself, an active broker's license, seems everything you do is through you, not sure you can divorce yourself dealing for yourself....even though you don't turn in the deals.....but whatever, you are in Cali....LOL :)

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That's what I'm say'n J Scott, As a real estate professional I will show you what is in the market and what comparable homes like yours are selling for. Since my profits are acquired over time I can pay top dollar today for your property. Unlike investors who may be calling you with all kinds of low offers designed to thier situation, as a professional Realtor I can ensure that you'll have a quick and easy transaction that fits your schedule. Now, I'm no advertising type or hype master, but you get the idea. Any seller who gets an offer from anyone not intending to live there already knows they are buying to profit.....so what? The question becomes not am I getting screwed, but by how badly, you want to deal with someone with iffy schemes and programs or to someone who shows them and can prove what the market is, pay a fair price and can follow through in a timely, professional manner?