What’s in your newsletters?

[Jacky Tu]

Hi BP realtors!

I am drawing up marketing ideas so that when I can take my real estate licensing exam(and pass) in May, I can hit the ground running. My question is...

What information do you put on your newsletters that you send to your leads? I know the basic information is similar homes sold in similar neighborhoods/what your home may be worth, etc. But are there any other unique pieces of attention grabbing information that you creative agents have added as well? I was thinking to put in some market related info that people may find interesting such as rent, income, population growth and new businesses opening up. What do you think?

Any information would be appreciated. Thank you!