Marketing Letters - What works best? Magnets? Flower seeds? Bulky Items?

[Michael G.]

I'm 2 seconds from becoming a realtor. I notice different realtors use different marketing to get prospects attention. Some use postcards. Some send magnets, pens, keychains or some bulky item with their Broker name and contact infor I guess to keep them top of mind with the customer. One realtor sent me flower seeds a few weeks back with a catchy phrase like "Its time to Spring into action!" I ran across a property in an estate that I would like to market to. Could be a $900K listing. Should I just keep sending the executor letters stating the benefits of listing with us? Should I offer to take him to dinner? Let me know your thoughts.