Direct mail for real estate agents?

[Robert Bowker]

Any agents out there use direct mail campaigns and have any success?

[Heath Ryans]

@Robert Bowker Using direct mail in what sense? As in asking people if they want to list their homes?

[Robert Bowker]

We would disclose that we were agents.  Then would gauge their willingness to list.  OR if they want quick sales.

[Russell Brazil]

A successful direct mail campaign needs 1 direction, not two.

[Robert Bowker]

@Russell Brazil why would you limit yourself to only one outcome?  

[Account Closed]

@Robert Bowker we use direct mail in our business and we find that it is more of a brand identity/market force than it is a campaign to try and get people to call you off the flyer. In 2 years, I can count maybe 3 or so opportunities that came ‘from a flyer’, but the overall effect they have on our brand recognition in our market is very worth it

[Robert Bowker]

@Account Closed my thought exactly.  Especially if you get granular with your marketing and hit the same zip, in multiple ways!

[Account Closed]

@Robert Bowker you nailed it. A quarterly mail campaign to the same people over, say,  a 5 year period is a powerful marketing force in any sub market. 100 concentrated, specific mailers sent on a consistent basis are much more effective than 2,000 boiler plate mail-blast flyers

[Robert Bowker]

@Account Closed oddly enough my campaign is targeting multi families also.  We’re you able to purchase any of those deal with cash as opposed to listing?  Trying to get listings and also build my investment portfolio.  Thanks for the advice.

[Jacob Henderson]

Could anyone recommend a company to set up a direct mail marketing campaign with? Or do you typically do that in-house?

[Robert Bowker]

@Jacob Henderson it’s all about the list.  Try list source to an buy a list with whatever critter is you are looking for.  There’s a ton of predetermined mailers online ready to go.

[Steve Sun]

I constantly hear my fellow agents in my office getting new listings from DM.

The key is consistency, they do it at least twice a month, if your face stops showing up in their DM for over a moth, they'll forget you.

[Account Closed]

@Robert Bowker we exclusively sell apartment properties in the Chicagoland suburbs, and we've made the decision not to purchase properties in our market because it tends to lead to conflicts of interest between us and our clients. There are some clients of mine that would not work with me if I was purchasing properties off-market instead of telling my client base about them. What I can tell you, though, is that our clients are getting inundated with direct mail from off-market investors wanting to buy their properties.