The right of first refusal

[Jason Vo]

Hi BP, 

Is anyone here familiar with selling a vacant lot in a Residential Subdivision in which the developer has a right-of-first-refusal? I have a lot for sale located in Northwest of Houston and it's been sitting on the market for quite awhile. Although, the seller is a friend of mine but I'm still trying to sell it as quick as possible. I have had a fews that was interested but then backed out due to the developer's right (basically they control the sell price the contract will be on their terms). 

I'd be very appreciated for any advice.