Direct Mail When An Agent Is New (No Reputation or Past Clients)

[Daniel Johnson]

I want to start a (Multi Family) direct mail campaign with letters and post cards.| I know the fundamentals of how to design a letter and postcard with a proper message.

However I dont feel a newsletter, market Updates or similar materials are useful for multi family owners.

Most top agents simply show off what they sold in recent past and what they can do for you now, having sold a zillion $$$ of Units , testimonials etc.. I can't do that as a new agent. What to do, since I know everything needs to be spot on for a long term campaign to work.

Ultimately I want these owners to list with me. But in Los Angeles theres strong competition and if Im going to do this I need to be perfect spot on.

I have tons of "other" agents letters and post cards , so I know very well what my competition is doing,