Adapting The Investors Yellow Letter To Realtors

[Kyle B]

Many of you have probably seen a version of the "yellow letter" campaigns that are so popular with investors for getting a good response from prospects that they mail to.

If you haven't, then check out the Investor Marketing Forum here on BP or check out this image I found on Google Images:
Yellow Letter Example

Basically, the conept is for the letter to be very simple, to the point, and look very personalized to get a good response. I work primarily as a Realtor as opposed to an investor. So, I was trying to think of a way to adapt this idea to better fit the needs of a Realtor.

I thought about writing(or printing with a hand writing font) on my brokerages letterhead paper instead of notebook paper for one. Also, I thought about changing the message to something along these lines:

What do all of you think? Any suggested changes or modifications? Do you think it may be too informal for use by a Realtor or do you think that being very straight forward and personal with a hand written note would work?

[Tracy Caywood]

That is a great idea!! In fact, in the last year, I've helped many Realtors (mainly in California, Arizona and Florida) construct handwritten letters that generate leads. It's not the message that works so well, it's the concept.

If you're going to try to do yellow letters yourself, be sure to use REAL legal pad paper, red ink, an ivory colored invitation envelope - with the flap tucked (not sealed) and ONLY a commemorative postage stamp.

Don't use computer generated font (it looks tacky) , and even if you're a Realtor, you don't have to use letterhead. As long as you include the required disclosures for your state, there's no law that governs that type of media that you use.

I'm happy to help with any questions you have. and Please, post your results from the yellow letter campaign.