Conversion Rates For Leads

[Kris Swierz]

I was curious to see if other agents tracked their conversion rates for online leads and what their strategies are.

I use a few different lead sources and I categorize my leads into 3 separate groups.

RFS - This would be for a buyer calling or emailing requesting to see a specific house.  My current conversion rate is around 1 - 10.  I call right when the lead comes in, if they don't answer I will immediately follow up with an email. I will do the same the next day until I will either connect with them or after about 5 tries I put them to inactive.

INQ - This would be for a lead that phones in or calls with a specific question.  My conversion rate for this type of lead is about 1-30.  I use the same sequence as the RFS.

SS - I call this a search saver lead.   For this type of lead I make an initial phone call and then set them on a drip system.  Conversion rates for this type of lead is around 1 - 150.

Would love to hear other agents conversion rates, sequences, and tips.