I was curious to see if other agents tracked their conversion rates for online leads and what their strategies are.
I use a few different lead sources and I categorize my leads into 3 separate groups.
RFS - This would be for a buyer calling or emailing requesting to see a specific house. My current conversion rate is around 1 - 10. I call right when the lead comes in, if they don't answer I will immediately follow up with an email. I will do the same the next day until I will either connect with them or after about 5 tries I put them to inactive.
INQ - This would be for a lead that phones in or calls with a specific question. My conversion rate for this type of lead is about 1-30. I use the same sequence as the RFS.
SS - I call this a search saver lead. For this type of lead I make an initial phone call and then set them on a drip system. Conversion rates for this type of lead is around 1 - 150.
Would love to hear other agents conversion rates, sequences, and tips.