Realtor Marketing

[Eric Armstrong]

I recently had a discussion with my real estate agent about teaming up for some direct mail marketing to targeted niches. 2 areas I'd like to start with are probate and divorce. For probate, I'd like to take the angle of "I will get you top dollar for your property" instead of the more common investor message of "I will give you a fair cash offer for your house in As-is condition". For divorce, I'd phrase it more general and make it sound like I'm just targeting certain areas and not because they filed for divorce, while still sending the message of getting top dollar. I'm seeking feedback from realtors that are doing direct mail marketing and experiences they have had. Thx Eric