Agent Based Websites? Honest Question for the Tech Savvy Agent

[Bryan Gamble]

I'm an agent thinking of creating a site. I don't want it affiliated with my broker, I would like to use it as a tool to generate some leads and help build my own brand. How easy is it to integrate my local MLS search access into my site? Has anyone done it personally? What are some of the steps involved? I am planning on using a Wordpress theme for the platform.

[Sonya Stovall]

@Bryan Gamble I am working on my own website now.  Well not me personally, but I am having it done.  What I decided to do, mainly based on the several blogs I read by Antonio Coleman(hereon this site) was to brand/market myself as the go-to person for a specific area and have all kinds of general RE information featured along with a video introducing myself. etc.  My broker is aware and I will have a link from my site to our/her company site that individuals can use to search for properties.  I'm with Re/Max so my Broker has her own website, and I have a website from Re/Max whereby people can search for properties.  These sites do very little though to help promote me personally.

I decided that most individuals initially  use Zillow, Trulia, Redfin. etc to search for property information, so those sites will always be first for SEO but if I can try to be brand specific for my area on having good RE information & content, hopefully they will start to come to my site for my blog, etc and then I can capture them.  All theory, lets hope it works!

Good Luck whatever you decide to do