Is getting both licenses a "No Brainer?"

[Javis Ray]

Hey All!

Is it a no brainer for agents to also get an MLO? I'm biased because I work for a company that helps agents do just that, and this is not a pitch (I'll not mention my company name at all,) it's a genuine ask for help. I'm just starting out trying to get agents to use our service and don't seem to be adequately conveying the product's benefits, because as stated, to me it seems like it's a no brainer.  My company does the following:

• Free and simple MLO Licensing (22 hours online or in person and you choose your schedule)

• Mortgage team to handle the backend (meaning, no structuring, underwriting or processing loans) 

• Competitive mortgage rates backed a company with 20+ years in the business

• Downline revenue stream on the lending side (similar to EXP model.)

• They do not have to change brokerages

In my mind, there aren't many cons to this. What am I missing? Why wouldn't an agent find this compelling? I'm reaching out to agents through cold sms/calls/email. Any and all feedback would be very helpful. Thanks in advance!

~J