Client, agent, lender, General Contractor gifting: Does this exist?

[Braden Evans]

Hey curious to get seller/buyer agent or lender thoughts here:

In the RE/lender world, is client “gifting”, a common practice with agents, clients, lenders, or general contractors?

A few scenarios come to my mind:

- After a successful close of sale, a small gift to show good faith/marketing such as a $50 gift card to Home Depot?

- On the anniversary of a client close, send a small gift to re-market and keep top of mind as the agent or lender

- On holidays like 4th of July, bulk sending of small $5 gift cards to a local dessert place or something to re-market to past clients

- After a successful referral from agents, sending small gifts to your lenders, general contractors, or other agents for good will?

- After a successful remodel or project, sending a gift to your general contractor or sub-contractors?

Is this common practice? Is anyone currently doing this? How often do you do it? Would love to hear from folks who are doing this.

Thank you!