Agents: would you contact an address that you knew had been to your website?

[Andy Harris]

My first post so please go easy on me!

I'd love to get some views on this concept, as I think I'm missing something obvious?

1. Someone goes to a realtors website (but doesn't make contact or supply any details even though they looked at sell/buy type pages).

2. They are tracked to a residential location (10-30% of website visitors can be tracked in that way).

3. Knowing the address (but not the person), would you mail something to introduce yourself (or make contact in another way), knowing that someone at that address is looking to sell or buy?

Reason for asking: I provide the software that identifies residential visitors to websites, but being from the United Kingdom, feel I'm missing something in my understanding of how real estate agents get new business.  My understanding to date is that many send out mass mailings and hope some will get in contact, or build up relationships (compared to my angle of identifying people at properties who actually go to a realtor website but who may not have made contact).

I have attached an example graphic showing the type of address level detail we collect, but haven't yet attached a link to website page/video explanation, as I don't want to be seen as a spammy salesperson on my first post here!

A bit about why I joined BiggerPockets: found this website while researching more about the residential real estate market, saw some great and useful conversations and hoped to get some feedback from real people in the real estate business (whether positive or negative) to help aid my thinking about what I currently supply in the UK but hasn't yet been marketed in the US & Canada (but real estate seemed to be a good fit).

For info: this is not expensive software (typical costs after free trial are $90 per month to track up to 3,000 website visitors).

Thanks for reading!

Andy