All Forum Posts by: Andy Harris

That's intriguing Lydia and certainly something I've not seen in action (and also, haven't a clue how it would work).

As far as I'm aware there is no way that a website (whether realtor or not) would 'know' who the visitor was (to the level of detail of email/phone).  It would contravene most privacy laws (unless the website visitor actively clicked something that allowed them to be tracked).

The only other scenario I can think of is someone goes to a website contact form and goes to start filling in their details, which are populated because they have filled in contact forms (on other websites) before?

Andy

 That's a nice touch Trevor.  What I was focusing on more though was those people who haven't made contact after going to a realtor's website, but they could be identified (by software) as being from a property.  That (in my view) would work more like this:

1. Someone goes to your website but doesn't fill in any information ...

2. BUT software tracks them to their exact address (so you now know which property has been to your website).

3. A mailing (possibly more than a postcard) could go out to them.  It probably wouldn't refer to them being to the website in this case (as that could freak some people out that they've been tracked), but would be introduced more as: "I'm reaching out to homes in the area" (general).  They of course will think it's a coincidence that they went to a real estate website and then got a mailing from them.   Ideally, that mailing would also be more detailed/glossy because you know for a fact that someone from that house is in the market to sell/buy and so you'd put more effort into nurturing them towards making contact with you.

Andy

My first post so please go easy on me!

I'd love to get some views on this concept, as I think I'm missing something obvious?

1. Someone goes to a realtors website (but doesn't make contact or supply any details even though they looked at sell/buy type pages).

2. They are tracked to a residential location (10-30% of website visitors can be tracked in that way).

3. Knowing the address (but not the person), would you mail something to introduce yourself (or make contact in another way), knowing that someone at that address is looking to sell or buy?

Reason for asking: I provide the software that identifies residential visitors to websites, but being from the United Kingdom, feel I'm missing something in my understanding of how real estate agents get new business.  My understanding to date is that many send out mass mailings and hope some will get in contact, or build up relationships (compared to my angle of identifying people at properties who actually go to a realtor website but who may not have made contact).

I have attached an example graphic showing the type of address level detail we collect, but haven't yet attached a link to website page/video explanation, as I don't want to be seen as a spammy salesperson on my first post here!

A bit about why I joined BiggerPockets: found this website while researching more about the residential real estate market, saw some great and useful conversations and hoped to get some feedback from real people in the real estate business (whether positive or negative) to help aid my thinking about what I currently supply in the UK but hasn't yet been marketed in the US & Canada (but real estate seemed to be a good fit).

For info: this is not expensive software (typical costs after free trial are $90 per month to track up to 3,000 website visitors).

Thanks for reading!

Andy