Looking for advice to break into the luxury real estate Market

[James Maaba]

Hey All,

I have been an agent for about 2 years now and I run a large rental team for Compass. However I want to transition into sales and start learning from somebody where I'm not rubbing shoulders with. Any market other than Manhattan I'm open to meeting with Rockstar high producing agents.

Any and all advice about self marketing and breaking into this market would be greatly appreciated. Any stories or anecdotes of deals are even better! 

Thanks and as always feel free to get in touch with me through dms instead of comments!

[Abel Curiel]

Quote from @James Maaba:

Hey All,

I have been an agent for about 2 years now and I run a large rental team for Compass. However I want to transition into sales and start learning from somebody where I'm not rubbing shoulders with. Any market other than Manhattan I'm open to meeting with Rockstar high producing agents.

Any and all advice about self marketing and breaking into this market would be greatly appreciated. Any stories or anecdotes of deals are even better! 

Thanks and as always feel free to get in touch with me through dms instead of comments!

 Hey James!

@Mohammed Rahman shared some great advice regarding connecting with agents in your office/brokerage.

In my short time involved in luxury RE, I've seen the powerful effect of an agent's network. Keith Ferrazi wrote a great book called "Never Eat Alone" where he discusses, among other things, how to 'connect with connectors'. Its a concept illustrating the compound effect when one strategically looks to enhance their network with 'connectors' aka people who's main intention is to be a resource for other high net worth individuals. Examples of connectors are fundraisers, lobbyists, restauranteurs, recruiters, and others. This article goes into more detail and if this is of interest to you, I'd recommend the book.

Another good way to break into luxury is to begin scheduling condo building tours in your market. Property management companies and exclusive brokers who have listings in these buildings are typically eager to get more exposure for their unsold units. Using Social Media platforms with algorithms conducive to organic reach (i.e. tik tok and IG reels) is a great way to leverage these building tours for potential buyer leads.

Best of luck to you during your transition from rentals to sales!

Abel