Is getting hooked on numbers pointless for a newbie?

[Allen Gross]

I have been looking at Indianapolis, Indiana quite a bit to be my market as a strictly out-of-state investor. However, I realize I need to study markets to decide if they are appropriate for my future goals.

Now, for my first multi-family investment home I am being stingy and not wanting to invest more than 100,000, max 200,000. I am 'older' and am worried I will lose a lot of money to learn some valuable lessons. I am more interested in possibly losing less money to learn an equally valuable lesson. In other words, I am scared to take the plunge.

The market I work in (San Francisco, CA) is not a market I want to invest in for cash flow and to get my feet wet.

Anyway, I have been searching and have come across Tulsa, Oklahoma.

Now I have NEVER been to either city or even state.

So, I am looking at overall information on each area and found a comparison. Tulsa vs Indianapolis vs USA

Now, I would love to link the website I am looking at but I don't want to break any rules. HOWEVER, I read this and interpret I am not breaking rules :
Link to Quality Sources - Linking to news articles, blog posts, or web pages are great when it adds to a conversation. Additionally, linking to other BiggerPockets forums posts, articles, or blogs is highly encouraged. However, as we'll cover below, you cannot link to your own content. To link to a url in the forums, use either of the following short codes: [url] http://www.website.com/example [/url] or [url=http://www.website.com/example] Linkable Text [/url]

Seeing as this is not my site, I HOPE this is ok.
[url=https://www.bestplaces.net/com...[/url]

So I created a google sheet to quickly visualize where the money in each city lies.

https://docs.google.com/spread...

1. So what I did is make a spreadsheet that shows what 'rent rate' may be available based on income and number of residents at that income level. (rent rate set at 30% of gross income average)
   
   Now after putting the time into the spreadsheet I can see both cities are almost neck and neck. However, is this just showing me that these areas have a high level of lower-income households. Is this something I should actually pay attention to? Is this a waste of my time?
2. I can see that there are over 100K of the population making less that 15k in both cities and they are the largest segment in each city. I can also see, if I set tenant requirements to be 30% of their gross income, then $350 dollar rent is not something I can go after (unless I do section 8).
3. Is this important to know? Is this valuable information?