How do you pros analyze markets?

[Ryan Lloyd]

Brand new aspiring real estate investor here.  I am looking to analyze markets for how well they will either cash flow through buy and hold rents AND/OR how well properties are likely to appreciate over time.  Currently focused on single-family or small multi-family properties.  What tools or strategies to folks recommend to begin to analyze various markets?  I'm open to focusing close to home (Northern Utah) or long-distance markets.  Thanks in advance for helping this noob out.