Question about market research

[Tony Scarangella]

Hi! Thanks for taking the time!

When analyzing real estate markets, are there any metrics that you feel are particularly undervalued or overvalued?

I'm in the early stages of market analysis, for Buy & Hold / BRRRR, and could use some help. Obviously things like population growth, proximity to major employment, & school districts play a big role. But we're all looking at the same numbers, right? If everything was equal we'd all be sending our money to work in same few places (and maybe for good reason, why reinvent the wheel?).

For example, should population growth over the short term be weighted differently than long term?

Should a market currently suffering from any % of population loss automatically be out of consideration?

If there’s any reading on the subject you’d recommend I’d love to check that out too.

Thanks again!

[Taylor L.]

I would bear in mind whether there are any single major employers and/or industries that represent a large portion of the employment.