USIN SOCIAL MEDIA TO GET INVESTORS

[Jason Malabute]

Full disclosure... I have not accepted any investor money or opened any investment opportunities yet, but people are asking to invest with me already without any solicitation from my end. It's all because of "the gram".

It all started in early 2019, when I purchased my first single home investment property on my personal social media page and I got a lot of engagement. I noticed when I posted me flying and traveling to look at properties people's interest grew.

When I decided to get into multi unit investing I decided to create a business Instagram page. Unlike other investors, I would show ups and downs of real estate investing. I would show the daily grind. I think my audience felt like they were growing and learning with me. I also posted a little bit of my hobbies that I enjoy outside of real estate and my personality on there too so that my audience had the opportunity to get to know me as a person.

I think people are inspired that despite my disability and humble beginnings I am working on becoming the best version of myself. It inspires people to be the best version of themselves. At the time of this post, I currently have 256 followers. I was tempted to buy 10k followers, but I saw a video by Gary Vee saying he is more impressed by a page with 90 followers as long as they are organically grown. I agree!

I post more often on my business page compared to my personal page to "cut through the noise". I am not concerned about how many likes I like as long as the post adds value.

I would get regular DMs about real estate related questions. I would always make sure I answer everybody's questions. I would even get people asking if they can invest with me. I even had a gentleman I have never met before offering to "$70k to try me out". I turned it all down because I want to do this first deal with my own money.

Many of you might disagree with me, but on my first deal I want to make mistakes using my own money. So that when outside investors start investing with they will be confident that they are working with an experienced investor who will take care for their hard earned money like it was my own. They will feel comfortable that I got the "rookie mistakes " out of the way using my own capital.

 
   My plan is to close on this first apartment deal myself. Then I will find a deal for my mentor with no money out of pocket and while retaining 15% equity. After those 2 deals under my belt only then will I let family and friends to invest with me.