Getting Organized with LeadGen, Mailers, and Cold Calls

[Dylan Miracle]

Greetings, 

The past few weeks I have been sending mailers and cold calling possible motivated sellers by using this criteria in PropertyRadar:

> >40% Equity 

> Absentee Owner

> Age >65

I use a general script to keep me on track during the call, although it can be challenging to generate a lead. When using direct mail, I have been utilizing YellowLetterHQ using lists that I am able to formulate from PropertyRadar, using the handwriting font. This is all very new to me and I am open to any and all suggestions, I am a new investor working with cash buyers. I have not yet been able to birddog a deal yet (I am close). My biggest issue comes with organization with who I mail/cold call as this is all very new to me. 

My questions: 

What tools/excel formats/systems do you use to keep you organized when marketing to motivated sellers? What tips do you have to negotiate/find the deal? What criteria do you use when looking for motivated sellers and how do you market them?

My goal: 

Creating a great foundation so that I am eventually able to scale once I capture deals. Establish great organization with who I am marketing.

I am hungry and willing to just about anything to find and negotiate my first deal, I am not too proud to do anything. Any and all suggestions to my current plan are welcome. Most of this information I have been using has been second hand information passed down to me and I have been going by the seam of my pants.