Generating Off Market Leads

[Jose Mac]

Hello Everyone,

I am a new real estate investor in the Essex county in massachusetts. I just bought my first 3 family property last year in August and I'm super excited to find my next one. Unfortunately, I am running into some trouble generating off-market leads. I am currently putting offers for houses on the MLS but I also want to find properties off-market as well. Do you have any tips, websites or strategies you use to generate leads for homeowners?

Thank you!

[Joseph Cacciapaglia]

As antiquated as it sounds, I still have good results with direct mail. I use a letter with a real stamp and a hand written address. I use mail merge so each letter is actually addressed to the owner and mentions the specific property address. This makes it very personalized. I usually target properties that have an owner address that's different from the physical address. Where I work, you can find this info online on the public records. I pay a VA overseas $3.50/hour to compile lists of these properties. I give her streets and blocks, and she's able to put these together herself. Then I pay my niece to hand address and stuff them. It's comparable in price to what it costs me per lead on Facebook, but figuring it out was a whole lot easier.