Direct Mail- What Works?

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Hi,

I'm starting out in this business with a family member as my mentor. I've read several books and taken the courses, so I'm feeling pretty confident I could do this business. He has had good luck with direct mail. I wanted to get other peoples input on what works.

1. Letters or Postcards?
2. Who are you mailing to? (absentee owners, whole cities, etc.)
3. Where are you getting your lists? Is it free? I spoke with a title agent and they give free lists but they cant narrow the criteria.
4. What is the criteria for your lists?

Any other tips? I wanted to start off with DM instead of chasing the MLS because I work full time and will have a hard time making several offers and checking out properties. I find it would be easier to have motivated sellers call me. But maybe I'm wrong? Looking for any advice you could give to a newby.

Thank you!!