Market research -- key metrics for buying single-family homes?

[Derrick Biggs]

Hi, folks. My name is Derrick. I live in TX. And I'm a newbie who's excited to be on this forum!

I'm a marketing strategist by training and am really curious to get some personal perspectives from y'all:

• What KPIs / metrics matter when researching in which communities to invest?
• What are the best indicators that lead you to believe certain neighborhoods or markets will offer cash flowing properties?
• What trends or market conditions do you avoid?

Recently, I haven't been able to let go of the idea of real estate investing as a vehicle for income independence and family freedom. So, I've started educating myself (currently taking in as many podcasts as I can and reading through Brandon's The Book on Rental Property Investing), with a goal to purchase my first rental property in the next year. 

Thanks for connecting!

Best regards,

Derrick