Do I need a business name?

[Brandon Handel]

Recently I posted a forum asking others for their opinion on a business name I had in mind. Most everyone said I was wasting my time. While I appreciate the honesty from everyone, it left me with another question. What is the purpose of Brandon Turner's Open Door Properties LLC? In one of his books, he mentioned how having a business card can help make you look more professional to others. I think in a podcast I heard him mention it being the face of his business for the management side. I'm not 100% sure. This is what made me start thinking of different business name ideas though. Could someone please clarify for me what exactly his name is for because based on the feedback I got from everyone on my previous post, I think I was mistaken on what he has it for. Thank you all for your help.

-Brandon

[Caleb Heimsoth]

Brandon Handel probably just for some branding. Brandon has a huge audience since he works for BP. You and I will list never have that. I can tell you how I’m setting up my business structure and then you can decide if you want to do that or not.

I own in 2 states and in a couple years it’ll be 3. I put each property in each state in a llc. Those Llcs are owned by a holding company in another state. This gives me max anonymity, which I like. Yes you can add trusts and stuff like that or multiple llcs but that gets expensive and makes taxes harder (per my cpa). So I keep it simple.