I got a Facebook business page & web site, now how do I get leads

[Jean Fleuriot]

I have been a typical landlord who is just now embracing social media to take my business to the next level as an aspiring rehabber. I paid for a facebook business page (www.facebook.com/FleuriotHomes) to be built, I got a professional real estate website built (www.FleuriotHomes.com) now how do I drive traffic to generate leads? Do I really have to get a twitter and Instagram account, or start friending random people that I don't know, just to bring my friend and Like #s up?