First Direct Mail and Marketing Campaign - Kansas City

[Sidney King]

I just launched my first direct mail campaign and I figure I'll post my progress here.  I pulled a list 544 absentee owners  and I plan to mail them once a month over the next 6 months.  Initially I tried to write and address these letters by hand but eventually ended up hiring a company to write and mail these letters for me.  I paid about $515 to have this done and I'm totally open to suggestions on cutting the price down.  Assuming I find a few good deals I plan to wholesale and possibly keep a couple for rentals.

While I wait for the letters to print and send I plan to get involved in my local REI/Meet up groups, drive for dollars, and do everything that I can to promote myself over social media. Are there any other suggestions for what I can do to find leads while I wait? Thanks in advance!

[Matthew Berry]

Direct mail is probably going to be your best bet. You could put a website together and start marketing that via Google Adwords or Facebook, but that will cost you.

Trust the direct mail. Calls will eventually come in. If they don't...tweak your direct mail system and try again. A lot of this is trial and error. Also, check out the Bigger Pockets podcasts. They have great info on marketing.