Marketing and Wholesaling

[VLADIMIR LOPEZ]

I have a question about trying to plan out a marketing strategie that works for me. I have a full time job in the car business and I am planning to do a direct mail campain but I want to not mail out too much based on the fact that I wont be able to answer some phone calls. I just don't know how many leads to send out in order to be able to handle most of the calls. I'm going to start with equity customers with about 40%-70. Any suggestions would be great with even the customers that I should send direct mail too. I'm using listsource.com and I'm doing surrounding towns based on where I live and work. Thank you 

[Dev Horn]

Hey @VLADIMIR LOPEZ - good luck with your pursuit of this opportunity.  I do want to caution you just a bit because I see a lot of people hoping to get lucky doing this.  That DOES happen for some people - they do a little marketing and an awesome deal falls in their lap.  Unfortunately, that's not the case for most.  Like the car business, this too is a business - it requires systems, marketing, TIME, etc.  My advice to you is to just set your expectations right - if you are committed to this as a business and invest in it you can succeed.  It may not happen overnight.  You will be investing in marketing not knowing if it will work, etc.  It's certainly not the "get rich quick" scheme that is sold by the gurus on late night infomercials.   Welcome to the game - now stay the course if you want to win it!

"Success is a result, not a goal." ~ Gustave Flaubert