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Updated over 10 years ago on . Most recent reply
![Omari Brown's profile image](https://bpimg.biggerpockets.com/no_overlay/uploads/social_user/user_avatar/212271/1621433577-avatar-omaribrown1.jpg?twic=v1/output=image/cover=128x128&v=2)
How do you properly and efficiently analyze a market?
There are a lot of variables when it comes to the state of a market you will potentially be investing in. Values, businesses moving in or out, schools, up and coming developments, nearby colleges, crime rates, ect. Does anyone use a systemized way or strategy for analyzing a market to see if it is good for a certain strategy; REOs, Rentals, ect.? There's nothing wrong with investigating all of these variables one by one, I just imagine that there is a time efficient way to do it.
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![Tom Reynolds's profile image](https://bpimg.biggerpockets.com/no_overlay/uploads/social_user/user_avatar/206549/1621433184-avatar-spike728.jpg?twic=v1/output=image/cover=128x128&v=2)
Omari,
Your questions have crossed my mind many times while working toward my first investment purchase. I'm nearly finished rereading a book written by Ken McElroy "The ABC's of Real Estate Investing" for the second time. In this book he specifically discusses evaluating your market, sub-markets, where to look and what to look for.