Business Name

[Justin L.]

How do you choose a business name that people will remember?? I have seen lots of people use their last name but I have a last name that people have a hard time pronouncing and so I am not keen on using it in the name of my company. Where I want to go with my real estate business is to rehab high end homes as well as spec build high end homes as I love construction and I love seeing top notch work being done. So I want a business name that people will remember as well as made them think of high quality. I would love to get peoples thoughts and ideas on this. Thanks!