What are New ‘Investors” Looking For When They Come to BP?

[Don Konipol]

What are New ‘Investors” Looking For When They Come to BP?

I, like many used to think “newbies” posted questions or asked for “help” to obtain the best advice from experienced investors, obtain guidance on strategic alternatives, or get a qualified opinion on whether the latest hot guru was worth the $40k price of admission.

But, I was WRONG.

No, none of those reasons are why newbies come to BP.

They don’t want to find out that their “revelation” about how to invest has been tried about 10 million times - with limited success

They don’t want to learn that without capital, knowledge and experience their willingness to commit weekends is near useless

They don’t want our opinion that they should skip trying to wholesale and spend some time learning as a licensed agent

They don’t want advice that has them taking classes at community colleges or learning real estate law, finance, or principles.

So WHAT do they seek when they come to BP

They want comfort, encouragement. and to be told their thoughts are correct. Doesn’t matter if they’re in left field; doesn’t matter if they’re about to throw $40k they don’t have down the drain; doesn’t matter that they’re about to send an already shaky marriage into crisis mold; no, they want a “warm and fuzzy”, an “atta boy”, told they’re headed for wealth and success, even if it’s a total lie.

So it struck me - THIS is what the guru’s sell. And truth and reality have absolutely no room in their world