House specific direct mail

[Ben Johnstone]

Hi everyone! This is my first post and I am new to bigger pockets. It goes without saying the advice and content on here is incredibly helpful. I have many questions, but will start with just one.

First all I live in West Hollywood, Los angeles. so starting out is not going to be cheap unless I go quite far out. Anyway, there are a couple of vacant dilapidated house within a few blocks of me. Although even in the state they are in they will still be quote pricey(asking price $500,000-800,000), although the values of all the houses around them are 1m-2m. So its all relative.

My question is, if I want to contact the owners (who I have details for), what the hell do I say!? Most direct mail posts I've read are related to mass campaigns were the copy is written to get the biggest amount of hits and connect with the average person. I am writting initially to three specific owners. So....

1)what do i say in general. What info is important.

2)how specific do I want to be? what specific info about their house can i use(one of them for example is delinquent on their taxes).

3) Im not sending gout 1000, only 3 so i don't mind spending a few bucks on whatever i send them. What physical format is the most appropriate to send and likely to get it looked at?

I know its a long shot as its only 3 houses, but Im still learning so might as well. Any and all advice is appreciated! Cheers