How to build a sustainable business

[Dom Battezzato]

Forget real estate for a second and look from a bird's-eye view of what makes a business successful. What makes McDonald's successful? Systems! A big mac on the east coast is the same big mac on the west coast. 

Having a system in place that is measurable and reliable each month. So let's break this down further. Now as a real estate investor what keeps the lights? Deals, what is a deal? A motivated seller who wants to sell their house below market value (i.e the numbers work). So we have to have a system in place that provides motivated sellers that is measurable and reliable. 

What do a majority of people do when they want to find motivated sellers? They try to find them. You don't start a restaurant then walk around town or cold-call people asking if they are hungry then sell them ongoing to your restaurant. Investors don't set up a system for motivated sellers to find them. A motivated seller who needs to sell their house fast for cash has a problem and they are looking for a solution. What do we do when we need a problem fixed, we go to Google for a solution. 

So the point is we need to own real estate on google and be in a position (Set up a credible website, this is easy to do and you can do this on your own) for motivated sellers to find us when they are motivated to sell their house.