Good mail marketing platforms

[Charles Bailey]

Which mail marketing platforms are the most effective? Or if I am going to do a direct mail marketing campaign would it be more cost effective to print out and send the letters myself?

[Ronnie Galindo]

Quote from @Charles Bailey:

Which mail marketing platforms are the most effective? Or if I am going to do a direct mail marketing campaign would it be more cost effective to print out and send the letters myself?

 Welcome Charles! So I have done some direct mail marketing and can say that I used Deal Machine. It was a cheap way for me to drive around and note locations I wanted to send to in my home town. I have not used other platforms but feel this one was easy, affordable, and quick. It has templates to also use to make your post cards or letters. With that said, yes it COULD be cheaper if you did it yourself but then you have to think about time. I know I was paying around $1.15 per post card, which I think would be cheaper to print it all out myself and send them but then I would need to invest more of my time instead of just letting their company do it. Also for results, I live in a very very low inventory area when it comes to homes for sale. With that said, I sent out roughly 100 post cards and actually got 1 call back! Which was surprising since on the podcasts it would say you'd have to send a lot more! Maybe I was just lucky. I am looking to do it again in my area so we will see. 

Good luck!