DBA vs Name Change??

[Alain Perez-Majul]

Hey ya'll!

Wanted to see if I could get some quick advice. I'm looking to change the name of my business due to a change of business direction and branding, and was curious if anyone has ran across this before or has any helpful input. As it stands, it is taxed as an S-Corp, so starting a new LLC would complicate things on the tax side and trigger additional unnecessary expenses. At this point, I'm considering either going the DBA route or formally changing the LLC name through a business amendment; the latter seems the cleanest, not very difficult, and I wouldn't have many too many additional subsequent changes (i.e. online domain names, marketing materials, etc) to make.

If anyone has some pointers, knows of other routes I should consider, or has a different opinion overall of the above stance, I'm all ears!

Thanks for the help in advance!

Cheers