Naming a Wholesale Business

[Mary Philio]

I've been reading through the forums regarding naming a business. I know a lot of seasoned pros look down on the newbies (no offense, that's just how some of the posts come across) but we all have to start somewhere! I know we are annoying at times, but the positive side is we are looking to YOU for advice.

I've mentioned elsewhere on BP that my husband and I are getting into wholesaling. We are researching and reading and learning as much as we can. We would like to come across in a professional manner, but also have our name indicate we are wholesalers. (At least that's what I've taken from some of the posts I've read).

I'm looking for recommendations as far as putting our name with 'wholesale homes' or the area we are in, i.e. South Texas, Texas, Lone Star, etc.

Any advice, suggestions or anyone's take on this would be greatly appreciated!

Have a wonderful day all!

[Aaron Mazzrillo]

The name of your business should be as generic as possible. Mine is Advanced Sales. My friend partner named his after the Latin word for a type of land. My other partner named his after the initials of the intersection of the streets where he works. Since you are 'getting into' wholesaling, you don't even know if it is what you will end up doing. What if you find you like notes better? Maybe you would prefer rehabbing? I started out rehabbing, and now buy discounted notes and wholesale. I rehab a tiny percentage of what I buy. With Advanced Sales, I can sell anything; vacuum cleaners, cars, lawn care, or real estate contracts.

As far as business cards go, I also think these are a complete waste of money. Most people handing out business cards have no business. That is why they put it on a card (or spend their time coming up with a name instead of doing a deal). Every time I go out, I get handfuls of business cards, yet I don't and haven't carried any for years. When I get home, I put them on my desk, and the next time the cleaning person comes, they all go in the recycle bin. I tell them to find me on Facebook. If they actually have some business, they'll get in contact with you.

If you want to be successful in this business, take a look at what your local real estate agents are doing to market their business and don't do any of it.