Mission Statement Review

[Jermaine Riggs]

Hello everyone,

I have created a mission statement and would like it to be reviewed by the BP community, all suggestions are welcomed. 

Thank you

"The mission of Viridge Enterprises is to be the most successful investment company in the Dallas-Fort Worth Area. We are full-time real estate investors who acquire below market residential properties in any condition. Our focus will begin on rehabbing until we’ve hit our profits goal, then we will transition into acquiring rental properties and expand our portfolio."

[Neil Sinha]

My 2 cents, for what it's worth are that I think this describes a lot of "what" and not a "why".  It's good to have an idea of what your methodology will be, but mission statements need to hit on some of the notes Ernesto mentioned to motivate those working with you.  You should look up some of Simon Sinek's work about starting with why.  And I generally think statements that include "most successful" or "best" tend to be too generic to be actionable, because how do you track that?  If you want to have something aspirational, pick one strong suit you want to play to and benchmark with other investors.  Something like "We aim to have the fastest cycle time from initial offer to post-rehab listing in the DFW area," as an example.  But don't throw a goal out there just because unless you will build around it and use it.