Market analysis

[Jeff Johnson]

If you were to write a market analysis for a business plan in today's market how would you write it? I am having a little trouble with this as I try and get my plan totally on paper so if its needed for a financing I have it in place.

The issue I am having is that on one hand I can find properties that are very cheep as compared to 1 or 2 years ago. But its also harder to find buyers for homes. In my plan I am going to start out with a few smaller rehabs that will be aimed at first time home buyers. How do you write something that has such a big positive and also a big negative?

Thanks.