Video Marketing: Are You Getting the Most Out of It?

[Steven Henao]

Hey Everyone,

I’m the co-owner of a small production company focused on Esports and Gaming content, but I’m diving into real estate investing and fascinated by the intersection of video marketing and property sales.

After doing some research, I’ve noticed the pricing and usage for real estate video services can vary wildly—from $100 to $5,000 for anything from basic photo packages to full video suites with drone footage and social media clips.

I’m really curious—how does this align with your experience?

• Do you use video to market your listings, and if so, what type works best for your audience?
• Have you noticed that your social media videos actually drive conversions, or are they just generating views?
• What do you typically pay for photo and video packages? Do you feel you're getting your money's worth?
• Do you prefer working with individual freelancers or established teams, and why?
• In your experience, do higher-quality videos result in faster sales or better offers, or are they more about building long-term brand recognition?
• What type of video content performs best for your listings? (e.g., home tours, neighborhood highlights, agent intros, testimonials)
• What are the biggest barriers you face when it comes to investing more in video marketing?

[Marcus Auerbach]

Professional photography is a must and it is fast and affordable. Professional videos are by orders of magnitude more expensive and it is very hard to make an average (not high end) home look great on video. 

Reels are a nice teaser, but that only promotes the agent, not the property.

We sell about 100 properties every year.