For direct mail, does yellow paper with red lines work the best?  If you want to stand out, is it better to just use white or a different color?  Not sure if there is some psychology behind the yellow paper phenomenon.

Who did some charity work this year and what did ya do?

It seems that this time of year is all about receiving and giving to those we know and love however did anyone think about someone they dont know.

I thought i...

Hi everyone,

We are looking at a 4 unit property. It's a great deal, great area, and would be great cash flow, but there has been a smoker in there for 60 years (owner). His unit is very smoke damaged, and 2/3 other...

I took the current Behr white neutral brochure to some spec homes in a popular neighborhood.  My husband and I both stood back and tried to pick the colors used.  The walls were very close to Casual Khaki, Sentimental...

Hey Guys,So I am going to be starting my first even direct mail. I decided to take some big steps so I created my own yellow letter (was not easy) in order to save some cashola at least until the first deal hits my de...

If you guys remember how your first flip was like, did you run into any surprises? was there anything you wished you knew earlier? what was the biggest lesson? I am starting out myself and i am hoping to know what to ...

This post is more to organize my thoughts and collect feedback on the direction others might take. Here goes some background information.My rental in Des Moines failed the rental inspection for the following reasons. ...

For those who want to get into real estate but have little or no money this post is for you.Essentially if you want to get into this business but don’t have money to invest you need to provide a service to make money ...

Maybe it was the Mai Tai's in Maui...But I decided 2015 was the year to really put everything into my real estate deals. I figured it was a good idea to start direct mail so I told my friend Michael Quarles what my go...

Hey There BPers,

Myself and my business partner have been spending a significant amount of time on our direct mail campaign and so far, our results have been subpar to say the least. We have sent out a total ...