My mgt s-corp is also who HUD Section 8 or CAC or other entities pay and 1099. 

What have your CAC returns looked like the last couple of years?

Be mindful of applicable law: https://codes.findlaw.com/ca/c...

Can anyone provide (or provide a resource where I can find) average CPM, CPL, and CAC for the following marketing channels: Email, SMS, Direct Mail, Cold Calling, and RVM?

. - Install two new high efficiency condensing boilers, and update windows and insulation for better heat loss performance.PROS - a) minimally invasive; b) can provide 15-30% reduction in heating costs (we are told).CONS - a)total gas expense is still paid by the landlord; b) individual units won't have individual control (except for a thermostat controlled shutoff valve for heat/water in each unit); c) AC would be available on with in wall/window units. 2) Try to individually meter each units' gas and provide each with a traditional forced air heating/cooling system.PROS: a)gas expense could be completely removed for landlord (huge)- even tankless hot water could be installed in each unit; b) each unit would have their own climate control.CONS: a) constructions costs of running new gas lines and soffiting sheet metal duct work. b) highly invasive with collateral construction costs; c) future costs of maintenance on multiple systems vs a single building-wide system. 3) An electric based heating system- This is tricky in my mind because of the high cost of electric heat.

I have clients with units on 8 to 10 CAP and 15 to 20% CAC on their co-living units.Happy to connect and share some examples of where and how those numbers work (3+ bed units) and guide you through the process of setting up, leasing, and managing your cashflowing rental while minimizing risks.  

There's just a lot that I don't know that I don't know.My advice to anyone who insists on doing their own marketing would be to learn the metrics of marketing (PPC, CAC, ROI), then venture out to see if you can meet the industry standards with a little testing money, but hire an agency also, and you can determine if the difference in returns is justified by the higher cost of the agency.Unfortunately, lead vendors and ad agencies can be difficult to deal with, and even harder to find a good one. 

An LLC is still a little more expensive than a Corporation.A an S-Coporation or a single member LLC can be handled on your personal income tax return by adding schedule CA C corporation or a multi member LLC must file a separate tax return and have due dates of March 15th.

If you have CAC, then it was likely included in the advertisement for the property, that's a strong selling point.

I know usually we speak about CAC, ROI or ROE.Thanks,Sonny